RAID

Gleaming exoskeletal nightmares materialize in the shadows, your heart racing, a scream caught in your throat. In an instant, they're gone – leaving you frozen, suffocating in dread of the unseen. Your trembling hand grasps cold metal: Raid. Power surges through you. Now, you become the nightmare, stalking the darkness for your prey.

THE INFESTATION

RAID presents "The Infestation". This chilling overnight experience transforms a seemingly normal house into a nightmare as lifelike virtual insects emerge and vanish unpredictably throughout the night. As digital bugs crawl, swarm, and fly around guests, accompanied by eerie sounds, the intensity builds until dawn, offering an immersive horror adventure near Halloween Horror nights nationwide.

We'll have a print takeover in magazines like Southern Living, Small Space and Better Homes and Gardens. As users peruse, they'll be startled by a roach in the photo. Turn the page, and they'll see evidence of Raid’s power.

Raid's Night Vision Billboards

They appear normal by day, but at night reveal glowing bug silhouettes creeping across the display.

MINI KEYCHAIN, MIGHTY STRENGTH

Shadows crawl. Antennae twitch. But you're ready. It’s bug-killing power on the go. Like pepper spray, but for pests. No bug is safe. No shadow secure.

CW: Lauren Durham and Leslie Watkins

AD: Gabriela Cano Uchofen